Direct Marketing Opportunity – Direct Sales For Serious Entrepreneurs

If you are researching different profitable home based business opportunities online today, you may come across something that is a direct marketing opportunity and wonder exactly what that is. Direct marketing is sometimes also called a top-tier program, which deals in direct sales. What this basically means is that you sell a product yourself straight to your customer. In a top online business like this, there is no waiting period for your pay and you answer to no one but yourself. You can choose to market whatever product you want with complete freedom. There is no down line to wait on to make sales. This is the case in MLM, or multi-level marketing, situations.

This is not to say that a direct marketing opportunity is superior to an MLM opportunity in being a profitable home based business. The two methods are simply different and cater to different personalities. Direct marketing is perfect for someone who has their own ideas about something and is ready to get started selling their own creation or a product they strongly believe in. When you sign up for a start up home based business that deals in MLM, you market the product you are told to. This is more of a beginning place for people hoping to get involved in a start up home based business.

A direct marketing opportunity is geared toward people who are genuinely serious about starting a business, not someone who wants to maybe put effort in here and there. To rule out those who are just browsing for chances to make money online, there is always a startup cost for direct marketing opportunities. You generally sign up under a mentor who will give you all the necessary training to succeed. Put in general terms, if you are willing to work and follow directions, it is impossible for you to fail. Fear of failure is the only thing stopping you from making the income you have always dreamed of.

To be a fitting candidate for a direct marketing opportunity, you should have a very outgoing personality. You need to be able to appeal to customers from possibly all over the world. This means you should possess great people and communication skills. You can work your way to earning $1,000 or more per sale with a genuine direct marketing opportunity. Direct sales is one of the most effective ways of making the huge income you always knew was possible, as long as you are willing to work for it.

Why Inexperience Will Cause Newbie Internet Marketers to Fail

Failure. The one thing all Internet marketers never want to hear. And that is understandable Nobody wants to fail, right?

I have researched some of the reasons why most newbie internet marketers fail. In this article, you may identify yourself – or others you know. This article is not meant to be one of condemnation. It is being delivered so you can identify what areas you can improve and avoid the dreaded “F” word!

First, let me state up front that I mean nothing derogatory with the term “newbie.” Everyone was a newbie at some point in time. It is kind of like being a called a “rookie” in major league sports. Once you have that first year under your belt, you are no longer a rookie. The same for internet marketing. However, a “newbie” could mean a 5 year marketer if that person continues to make “rookie mistakes.” I am using the term “newbie” simply because most new comers to internet marketing are looking for the “quick buck” and most tend to make the same mistakes – “rookie mistakes.”

It is my intention to provide you with the information I have discovered and identified my own shortcoming with as well. I may not have made all of the mistakes I will get into, but I have made more than one of them (I can attest to that)! But I am including a few of the others I have not made (phew!) because I have found there are many people who have made them.

The Number 1 Reason Why Newbie Internet Marketers Fail:

They Do Not Have the Experience

That is pretty clear, right?

Most newbies lack the experience of marketing a product in which they never have a face to face interaction with their clients. Most people understand about face-to-face marketing and the art of “smiling, agreeing with the statements made by the customer, etc.” Internet marketing is a completely different environment.

Experience in this area is the only way to gain the skill set necessary to be successful. Does that mean the newbie marketer is already destined to fail? No. It means the newbie marketer must make the extra effort to ensure success.

By learning the methods needed to capture the attention of the buyer; learning what the potential preferences are of the buyer; learning the reasons why the buyer desires their product; learning how to communicate the advantages of their product to satisfy the buyer’s needs – all without any verbal interaction. Only using the written word (and in audio or video marketing as well – but the newbie will never “see” the client).

This means the new internet marketer must make a concentrated effort to study the market; study the products; study the tactics used by the experts. This takes time and dedication. It means admitting you do not know everything. It means admitting you cannot do it on your own (as least not right away). It means accepting the fact that immediate riches will probably not be flooding into your back account right way.

Now, there are exceptions to every rule. But those exceptions are few and far between. But most newbie marketers (myself included when I first started out) think “they” will be the exception and will reach financial independence ahead of their peers. This mindset will almost always result in discouragement and failure.

What are the ways to overcome this “Inexperience Factor?”

Probably the best way to gain experience is by “doing.” That sounds simple enough, right? But let me explain…

The worst thing a newbie can do is to enter the highly competitive field of internet marketing and think he or she is going to become rich overnight while competing against some marketers who have been doing this for years. The best solution to this situation is to team up with an experienced marketer who can guide them through the first stages of internet marketing and help the newbie avoid some of the pitfalls that plague newbies and drive them from success straight into failure.

There are numerous places to gain that type of experience and information. It would take volumes to write about each one. My intent here is simply to make the newbie marketer aware that “you are not destined to failure.” As a matter of fact, failure in and of itself is also a learning tool. Thomas Edison was quoted as saying, when questioned by a reporter as to why he was not discouraged after failing 10,000 times in making the light bulb, his answer was, “Why should I be discouraged? I found 10,000 ways it would not work!”

So it is with gaining experience in internet marketing. You can go the way of 10,000 failures on your own, just so you know not to try it that way again, or you can read about the one or two ways a person who has had success did it and then follow the same path. I’m not talking about “copying” the person (though some advocate that). I’m talking about seeing what your comfort zone is; I’m talking about what “clicks” with your personality, experiences, desires and goals.

Not every method works for every person. If you examine successful marketers, almost all of them utilize the fundamentals but then they tend to specialize in certain areas. Take, for example, a football team. You see the players all decked out in their uniforms and you can rationally say about any one individual, “He is a football player.” And that statement would be true.

But if you look at the individual players and analyze their strengths and weaknesses, you soon realize that some of them weigh 300+ pounds. That person probably is not a wide receiver or a running back. Most likely, he is a lineman. Another is short and lanky and you see him out kicking field goals all practice long. You see a player throwing balls through tires hung at different levels and different yardages – he is probably a quarterback. Each person has a unique set of skills they bring to the “football team.”

So it is with internet marketing. You may not be cut out to be a marketer in the self-help niche. You may be more of a hands on type of person who enjoys working on cars or building houses, making you uniquely qualified to assist others in that niche. People looking for information on “How to fix their car” or “How to remodel their kitchen.” Others may be more uniquely qualified to give “relationship advice.” Others on “How to build a website.”

You see, there are 1,001 different ways (actually more than that) to make a living as an online marketer. YOU have a special skill set that somebody needs to know. And you have the opportunity to share the experience you already possess in that area – and be paid for it! You need to sit down and ask yourself (and give an honest answer), “What do I know that other people always ask me about?”

It could be anything from repairing a clogged drain to fixing a car engine; from hanging dry wall to installing landscaping. Whatever you enjoy doing; whatever you are always helping someone with; whatever people are always seeking your advice on – these are the areas you need to focus. This is probably going to be your niche market. This is the area you will probably be the most successful.

The successful marketers are able to identify what they did wrong and begin to take corrective action to put them on the path to success. Failure to identify weak areas will just mean the marketer is more likely to repeat the same mistakes over and over again.

How to Segment Your Target Market

Market segmentation can simply be defined as the marketing strategy that involves dividing a broad market into different subset groups of consumers who have common needs as well as priorities and then designing and implementing strategies in order to target their needs and also desires through media channels and other touch points that allow easier access to them. Market segmentation is of great importance for the companies serving larger markets. Consumer segmentation similarly is the process of classifying people into groups that do have some set of similar characteristics thus resulting in the ability to be targeted and studied.

Categories of segmentation

Geographic

This involves dividing up geographic markets by using the existing boundaries, population boundaries and natural climatic zones. It enables us to segment a market that is spread over a very large geographic area into sub-markets that cover smaller geographic areas. In geographical segmentation the market is divided into different geographical units such as; regions (by country, state, nation, neighborhood), Population density (urban, suburban, rural), climate (size of an area, population size and growth rate) and climate where regions have climate patterns that are similar.

A company that is either serving a few or generally all the geographic segments, requires to put more attention on variability of geographic needs and wants. Immediately segmentation of consumer market on geographic bases is done, companies localize their marketing efforts such as production, promotion, advertising and sales efforts.

Demographic

This segmentation occurs when one or more demographic traits are employed in order to divide the market. Demographics are quantitative characteristics of a particular group of people. These characteristics include age, gender, income, education, occupation, social class, family size, generation, family life cycle, religion, home ownership, ethnic group and nationality. Most businesses that segment their market in terms of demographics area attempting to lay their target o specific segments of the market that are most likely to be interested in what they have to offer.

Demographic segmentation is the most popular form of segmentation for three reasons;

First consumer needs, wants as well usage patterns often reflect closely in demographic profiles. This means that people with different demographic traits often will have different needs and wants with respect to products. An example is where preference for music and other forms of entertainment are often tied to differences in age, occupation and also educational backgrounds.

Second, demographic data is very simple to obtain therefore there is a very huge amount of published demographic information that is available from a wide range of sources. Most of this information is available on the internet where you can easily get information such as census data by accessing the Census Bureau’s homepage.

Finally demographic segmentation is the most common employed market segment because even if we use an alternative segmentation base such as benefits or consumption rates, we will still use demographics in order to profile the segments that are being created. For this reason, most firms prefer to use demographics to simultaneously create as well as profile the market segment.

Psychographics

This segmentation divides market based on differences in lifecycles, social class or differences in personality traits. Psychographics are attributes of a market that are qualitative and refer to the way people think and also what they like to do. Psychographic variables include interests, personality, opinions, self image, values, activities and attitudes. Market segments based on lifestyle entails creating segments based on differences in how people choose to live their lives. Lifestyle is highly predictive of many behavior purchase therefore marketers attempt to characterize lifestyle patterns of consumers by asking them questions about their activities, interests as well as opinions. The items of AIO can be used to segment markets by looking for the response patterns that are common to such types of questions on surveys.

Consumption Behaviors Segmentation

This segment includes product consumption or rates of usage. Some other segmentation present in this category are product usage occasion, product user status and also loyalties tom some specific brands.

When creating market segments that are based on use of product occasion, emphasis is put on identifying different occasions or circumstances under which the product is used. This product may be used on by different people on different occasions or circumstances. Example most airlines have segmented markets into occasion segments that comprise of people flying for purposes of business i.e. business flyers, vacation flyers and those people flying for family reasons. Each and every segment represents a different usage occasion and is each segment is targeted with a different strategy for pricing and promotion.

Marketers who employ product user status segmentation attempt to identify differences between non-users, regular users, potential users, ex-users and also first time users of the product. Most of the large firms in the market do target non-users or potential users in an attempt to stimulate the product’s primary demand. The smaller firms on the other hand target regular users in an attempt to encourage switching of the brand. Most marketers put an effort in trying to differentiate between users and non-users of product categories when the characteristics of a consumer are tie d to the need of the product itself instead of use of different brands.

Firms can learn and gain a lot by analyzing customer loyalty patterns in the market. They can do this by finding the characteristics of those customers who are loyal and non loyal for their brand and those of their major competitors then find ways to keep their customers loyal and attract the non loyal ones from their competitors. Brand loyalty is defined based on the consumer’s pattern of how repeatedly the customer makes a purchase.

Consumer Predispositions segmentation

This entails creating segments based on the differences in the needs, wants and attitudes of the consumers. Markets can be segmented based on the level of peoples’ knowledge on a particular product category. This can be done by having in place different programs for promoting the products in order to communicate with those consumers who know little about the product and those who don’t know about the product.

Segmenting the market based on media viewing habits of consumers, may reveal consistent differences in what type of media the consumers prefer may it be television shows, magazines, radio stations and newspapers and how these differences vary with the demographic and psychographic traits of the customer. Such information can be used to target advertising as well as other communication to groups of customers.

Conclusion

The more the segments marketers are able to identify and also combine to target individual groups that are most interested in what they have to offer, the more effective their marketing efforts can be. Businesses puts much effort to learning as much as they can about their customers including where they live, their income levels, age, what they like purchasing and what they like and dislike. Using this information can be used to reach non customers